Prof. Dr. Phil Klaus
Co-fondateur de Lexden Luxe et professeur en stratégie d'expérience client
- The yachting and nautica industries are experiencing one of the most significant transformations in their history. Driven by shifting customer expectations, sustainability pressures, and the emergence of new generations with different attitudes to ownership and usage, the sector must rethink its business models to remain relevant and competitive. In this keynote, Prof. Dr. Phil Klaus will share insights from Lexden Luxe’s latest research, offering a forward-looking view of what successful players in nautica will look like in the next decade. The session will answer a central question: What will define the winners of tomorrow’s yachting industry?
Speaker on
The future economic model for boating and yachting: meeting customer expectations.
Expert opinion
03/19/2026
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17:25 - 17:45